This work will familiarize you with the six "sticky" principles from Chip and Dan Heath's book,Made to Stick. These principles are useful for word-of-mouth marketing and give insight into why some ads go viral. I attached all 6 principles.

After reading, find an advertisement that you believe has gone viral (use YouTube, or any resource of your choosing). come up with a short summary of how the ad embodies the six sticky principles. Be brief and do not exceed two paragraphs.

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