This writing assignment asks you to reflect on the Conscious Capitalism Marketplace Business Game Simulation. Address the prompt with a letter to the Board of Directors. Use the elements of writing advantage and business communications and critical thinking skills as learned in this course.

Consider the following as components of your document:

1. Evaluate your companys overall simulation performance. How well did you consider issues of Corporate Social Responsibility (CSR) in your strategic decision making?

• Profits
• People
• Planet

2. Lessons Learned

• What went right in terms of strategy for Profits (manufacturing, marketing, sales, earnings), People (internal and external customers), and Planet (environmental and production sustainability)?
• What went wrong right in terms of strategy for Profits (manufacturing, marketing, sales, earnings), People (internal and external customers), and Planet (environmental and production sustainability)?
• What would you do differently to improve the company in terms of strategy for Profits (manufacturing, marketing, sales, earnings), People (internal and external customers), and Planet (environmental and production sustainability)?

ANSWER QUESTIONS WITH THESE RESULTS

	Quarter 2	Quarter 3	Quarter 4	Quarter 5
EMPLOYEE SURVEY
Employee Survey
QUALITY INSPECTIONS
Bike frame
Carbon fiber material
Tires
Brakes
Gears
FOLLOW-UP STUDIES
Environmental Concerns
Quality Control
Employee Involvement
Production Efficiency
Good Neighbor
ENVIRONMENTAL CONCERNS
Retrofit production facility with system to collect, store, and dispose of all chemicals.
Separate employees from chemicals with respirators, protective clothing, and gloves.
Create a "clean room" production facility by controlling the airflow with a super clean, reverse-flow, air ventilation and filtration system.
Place air-filtering plants throughout the production facility.
Join a producer consortium to develop economical and environmentally friendly ways to recycle carbon fiber products.
WORKER TRAINING
Cross-train employees to work on multiple tasks within their department.
Train employees to help with departmental planning, including issues related to workflow, equipment, materials, job assignments, vacation scheduling, etc.
Schedule time for department planning with coworkers and supervisors.
Develop teamwork skills, including interpersonal, communication, and negotiation skills.
QUALITY CONTROL
Set up a statistical process control (SPC) program to monitor all materials, parts and manufactured components.
Train operators to detect errors and adjust machines so they produce within tolerance.
SUPPLIER RELATIONSHIPS
Measure and reward purchasing agents on both the cost and quality of incoming materials, parts, and services.
Work with suppliers to launch and maintain their own quality improvement programs.
HEALTH
Provide fitness center for employees.
Provide daycare services for employees.
Setup and run a health clinic that includes general practitioners plus a few specialists for employees only.
Setup and run a health clinic that includes general practitioners plus a few specialists for the immediate families of employees.
GOOD NEIGHBOR
Set up a grant program to supplement the learning experiences at local schools.
Provide seed money to create a technical training school and recruit its students as employees.
Help to create bike trails that connect the residential areas, community center and the industrial section where the production facility is located.
Help to create a series of parks throughout the community, but first near the production facility.
Work with local officials to expand and repave the stretch of road from the apartment complexes to the production facility.
R&D INVESTMENTS
Carbon fiber material: Enriched - lighter, stronger
Carbon fiber material: Superior - very light, strong
Accessories: Pedal-powered phone/device charger
Packaging: Sustainable
FAILURE TO CORRECT CONDITIONS THAT CAUSE HARM TO EMPLOYEES, CUSTOMERS AND/OR COMMUNITY AFTER LEARNING ABOUT THE PROBLEM AND BEING ABLE TO FIX IT
Allowing toxic chemicals to enter the water supply
Exposing workers to toxic chemicals during the production process
Exposing workers to tiny carbon fibers and epoxy dust that could cause respiratory problems
Selling rugged bike frames with the standard carbon fiber that could result in injuries to Mountain bikers
Selling products with packaging that is wasteful
Failing to provide full health care or a health clinic to all employees
Engaging in false advertising
Paying sweatshop wages
Failure to increase production worker compensation by at least 10% when earnings per share are 30x or more
TOTAL CONSCIOUS ACTIONS (SUM OF POSITIVE ACTIONS MINUS FAILURES TO FIX NEGATIVE CONDITIONS)
This Quarter	6	7	7	4
Since Start of Business	6	13	20	24
COMPARISON OF FIRM PROFITABILITY TO EMPLOYEE COMPENSATION
Net Profit	-252,857	-236,750	-1,408,746	-1,344,785
Net Profit Change	0	16,107	-1,171,996	63,961
Production Worker Compensation	12,155	11,859	14,231	14,591
Production Worker Compensation Change in %	0%	-2%	20%	3%
Supervisor Compensation	19,769	22,240	23,285	25,511
Supervisor Compensation Change in %	0%	13%	5%	10%
Sales Force Compensation	18,233	20,664	20,664	22,060
Sales Force Compensation Change in %	0%	13%	0%	7%
TOTAL CONSCIOUS ACTIONS FOR COMPETITORS
THE GOOD BIKE	6	13	16	21
Thunder Bike	6	14	23	42
BIK3D	6	16	24	33
Back to Bike	6	14	23	30