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This year, your company plans to spend $6 million on HPRA advertising in North America and $7.5 million on EPRA advertising in North America, which

This year, your company plans to spend $6 million on HPRA advertising in North America and $7.5 million on EPRA advertising in North America, which is the only market region where you are currently selling. You plan to invest $4 million on R&D for the HPRA, $5 million on R&D for the EPRA, and $8 million on R&D for the CPRA. You are also investing $9 million in process improvement. Your pro forma income statement shows a projection for sales office and sales reps expenses of $5.5 million. Shipping and warehouse expenses are projected to be $11.5 million and administration expense are projected at $4 million. Your cost per unit available is $49.20 for HPRA and $77.40 for EPRA. You are forecasting sales of 2,139,000 units for HPRA and 713,000 units for EPRA. You will sell your HPRA for $73 per unit and your EPRA for $105 per unit. What is the contribution per unit (in dollars) for each HPRA and each EPRA that you sell?

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