Question
Thomas and his group members are researching whether individuals perceive issues that frequently appear in Twitter hot news more important. Therefore, they survey people the
Thomas and his group members are researching whether individuals perceive issues that frequently appear in Twitter hot news more important. Therefore, they survey people the important issues they are focusing on, and content analyze the issues appearing in Twitter. Which theory they are testing in their research?
Group of answer choices
Framing theory
Agenda setting theory
Situational theory of publics
Mere exposure theory
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
