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Thomas has a great idea for an invention that would allow people to assess the accuracy of movies to the original books. In this way,

Thomas has a great idea for an invention that would allow people to assess the accuracy of movies to the original books. In this way, people can choose to watch a movie based off their favorite book and not be dissapointed when the two don't match. While conducting a focus group, Thomas learns that people would not really want to use such a device. Consequently Thomas decides to drop the idea, even though it might have been a successful product. Thomas' decision supports one of the critiques of focus groups, which is,focus groups can stifle or hijack breakthrough creative ideas.According to class discussion, whose fault is it, when creative ideas are not carried through, even if research, such as focus groups, reveal a negative reaction regarding that idea?
a.
Thomas, as it is his idea and he is the one who decided to stop pursuing it.
b.
The outspoken person in the focus group.
c.
Marketing research in general as it has a tendency to give false conclusions.
d.
The focus group in general as it was the wrong method.

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