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Thomson Pharmaceuticals is constantly lowering prices, hoping to push their competitors out of the market. In the short-term, this is great for consumers as prices
Thomson Pharmaceuticals is constantly lowering prices, hoping to push their competitors out of the market. In the short-term, this is great for consumers as prices go down, but this practice is destroying the competitiveness of smaller producers. What is this practice called?
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The practice described where a company lowers prices to drive competitors out of the ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
