Thornbrough Corporation produces and sells a single product with the following characteristics:

	Per Unit			Percent of Sales
Selling price	$	220			100	%
Variable expenses		44			20	%
Contribution margin	$	176			80	%

The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.

The marketing manager would like to cut the selling price by $18 and increase the advertising budget by $53,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,000 units. What should be the overall effect on the company's monthly net operating income of this change?