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Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are marketed by a professional team. In this case,
Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are marketed by a professional team. In this case, which tactic should Threads Inc. adopt?
a It should refrain from advertising and public relations.
b It should make planned presentations to prospective buyers.
c It should generate large amounts of publicity quickly.
d It should refrain from educating the public about the companys objectives.
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