Threat of butsutution. This could be Facebook Inc.'s opportunity to improve for this component of Five Forces analysis could lead the company in a poor business performance and thus could create challenges in the social media firm's industry environment. This shows that the threat of substitution is one of the major issues facing strategic management at Facebook Inc. 50, in relation with the buyer power component, Facebook Inc. has a lot of substitutes when it comes to advertisement. Advertisers could choose to have substitutes of whatever and whoever they want through television, radio and print advertising instead of paying for Facebook's social media advertising and this has a strong force in the company. Thus, the high availability of the substitutes mentioned strongly affects the industry environment for there would be options besides Facebook Incorporation. There is also a factor called moderate cost of substitute wherein television advertising, are more expensive than Facebook's advertising services. This factor exerts a moderate force on the company