Threats to power Threats to expertise Changes in relationships Threats to rewards LOBES VALUE Loss of certainty (fear of unknown) GANS There are a number of sources of resistance to change tied to our old friend, the prospect theory curve. Unlike other auto manufacturers that sell cars indirectly through separately owned dealer channels, Tesla sells its cars directly to consumers. This creates resistance. View the brief video excerpt from a Tesla shareholder meeting wherein Elon Musk describes resistance he has encountered to Tesla's direct sales model. What source(s) of resistance do you think Tesla is experiencing? What tactics should they use to address this resistance?