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Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company (RBC). Brewpubs provide two products to customers-food from the
Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company (RBC). Brewpubs provide two products to customers-food from the restaurant segment and freshly brewed beer from the beer production segment. Both segments are typically in the same building, which allows customers to see the beer-brewing process. After months of research, the owners created a financial model that showed the following projections for the first year of operations Sales Beer sales Food sales Other sales Total sales Less cost of sales Gross margin Less marketing and administrative expenses Operating profit $ 44,200 944,700 221,100 $2,010,000 492,048 $1,517, 952 1,145,400 $ 372,552 In the process of pursuing capital through private investors and financial institutions, RBC was approached with several questions. The following represents a sample of the more common questions asked: What is the break-even point? . What sales dollars will be required to make $250,000? To make $560,000? Is the product mix reasonable? (Beer tends to have a higher contribution margin ratio than food, and therefore product mix assumptions are critical to profit projections.) What happens to operating profit if the product mix shifts? How will changes in price affect operating profit? . How much does a pint of beer cost to produce? It became clear to the owners of RBC that the initial financial model was not adequate for answerin further research, RBC created another financial model that provided the following information for th $844,200 944, 700 221, 100 $2,010, 000 $ 92,862 330, 645 68,541 502, 500 40, 200 100, 500 40,200 Sales Beer sales (42% of total sales) Food sales (47% of total sales) Other sales (11% of total sales) Total sales Variable Costs Beer (11% of beer sales) Food (35% of food sales) Other (31% of other sales) Wages of employees (25% of sales) Supplies (23 of sales) Utilities (5% of sales) Other: credit card, misc. (2% of sales) Total variable costs Contribution margin Fixed Costs Salaries: manager, chef, brewer Maintenance Advertising Other: cleaning, menus, mise Insurance and accounting Property taxes Depreciation Debt service (interest on debt) Total fixed costs Operating profit $1,175,448 $ 834, 552 $ 132,000 21,000 13,000 35,000 35,000 15, 000 84,000 127,000 s 462,000 372,552 s Required: Perform a sensitivity analysis by answering the following questions: a. What is the break-even point in sales dollars for RBC? b. What is the margin of safety for RBC? c. What sales dollars would be required to achieve an operating profit of $250,000? $560,000? Complete this question by entering your answers in the tabs below. Required A Required B Required c What is the break-even point in sales dollars for RBC? (Round intermediate calculations to 3 decimal places and your final answer to the nearest whole dollar.) Break-even point Red Required B > Complete this question by entering your answers in the tabs below. Required A Required B Required C What is the margin of safety for RBC? (Round intermediate calculations to 3 decimal places and your final answer to the nearest whole dollar.) Margin of safety Required A Required B Required c what sales dollars would be required To achieve an operating profit of $250,0002 $560,000? (Round intermediate calcula to 3 decimal places and your final answers to the nearest whole dollar.) Sales Dollars Operating profit of $250,000 Operating profit of $560,000
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