ThroHon Tech considers its customers to be co-innovators and believes in involving them in the innovation process. It has begun its own innovation management software that can be accessed by a Web browser for tracking innovation programs. This software is a platform that provides complete data starting from the base idea up to the execution process of an entire program. This allows global customers who are technically proficient to suggest improvements and provide their views. This initiative by ThroHon Tech exemplifies the use of _____. Group of answer choices proactive invention plans balanced benchmarking chains open innovation platforms market trading analyses