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Through acquisition, Home Depot built a wholesale building supply business, called HD Supply. Home Depot viewed this growth opportunity as a(an) (1)_______ because the targeted

Through acquisition, Home Depot built a wholesale building supply business, called HD Supply. Home Depot viewed this growth opportunity as a(an) (1)_______ because the targeted customers (i.e., contractors) would be similar, and the new large contractor market could be served using a retail mix similar to Home Depot's retail mix. However, Home Depot found that HD supply actually was a(an) (2) The large contractor market served by HD supply sold primarily pipes, lumber, and concrete products with limited sales in Home Depot's retail stores. Selling these supplies to large contractors involved competitive bidding and transporting large, bulky orders to job sites skills that Home Depot lacked. Which of the following is a correct match for the blanks? (1) related diversification - (2) unrelated diversification (1) unrelated diversification - (1) related diversification (1) market expansion - (2) market penetration (1) market penetration (2) market expansion (1) market expansion - (2) market diversification

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