Question
Through market research, the distributor realises that their current break-even price is 5% higher than that of their main competitor. In order to sell at
Through market research, the distributor realises that their current break-even price is 5% higher than that of their main competitor. In order to sell at a more competitive price, the distributor wants to explore the possibility of importing using FOB Chennai term. In this case, the quoted FOB Chennai price is USD1,500/ton (called "the L/C value"), the quoted seafreight from a shipping line is USD950/container, and all other data remain the same (import tariff is 15% of the L/C value, insurance cost is 1.5% of the L/C value, transporting from Melbourne Port to the distributor's warehouse in Dandenong is AUD 500 per truck with each truck carrying 20 tons of cargo and the current exchange rate is 1 USD = 1.4 AUD, and 0.5% of the cargo volume has been lost during transport and handling). Do you think importing using this alternative will derive a break-even price which is more competitive for the distributor? Explain your answer with calculations (showing all working steps).
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