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Through marketing research the Magnepan Speaker company uncovered a segment of speaker buyers that were not being targeted . Using the information from the research
Through marketing research the Magnepan Speaker company uncovered a segment of speaker buyers that were not being targeted Using the information from the research Magnepan created a speaker at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of
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Competitionbased pricing
Costplus pricing
Target costing
Value pricing
Penetration pricing
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