Through , marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data . Question 14 1 out of 1 points Customer relationship management enables companies to provide excellent real-time customer service through the effective use of . Question 15 1 out of 1 points is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives . Question 16 1 out of 1 points The consists of the whole cluster of benefits the company promises to deliver; it is more than the core positioning of the offering