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Throughout its history, Arm & Hammer Baking Soda has found innovative uses for its product. Now it sells its baking soda in items such as
Throughout its history, Arm & Hammer Baking Soda has found innovative uses for its product. Now it sells its baking soda in items such as toothpaste and laundry detergent. Which term best describe...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
