Question
Throughout the course you theoretically approached visual merchandising from a professional perspective.All categories of displays were covered from floor layout to ceiling, lighting, holiday, sales,
Throughout the course you theoretically approached visual merchandising from a professional perspective.All categories of displays were covered from floor layout to ceiling, lighting, holiday, sales, etc. Additionally, there was much field research on the Term Project.Please be specific on details and use examples.
- How has this research and analytical experience influenced your professional perspective on visual merchandising in general?
- How has it influenced your professional perspective when entering an onsite fashion retail store?
- How has it influenced your professional perspective when entering an online fashion retail website?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
