Question
Throughout your time at University you have learned multiple theories and frameworks. However, in the work environment you will make use of the Zeithaml-Bitner framework.
Throughout your time at University you have learned multiple theories and frameworks. However, in the work environment you will make use of the Zeithaml-Bitner framework. As the services manager of The One and Only Hotel in Cape Town explain how this framework can be applied to the hotel. Make use of examples to strengthen your answer
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
