Question
- Throughout your understanding of the essence of strategic marketing, analyze and explain the segmentation, targeting, and positioning strategy of Zoom? and zoom utilize marketing
- Throughout your understanding of the essence of strategic marketing, analyze and explain the segmentation, targeting, and positioning strategy of Zoom? and zoom utilize marketing mix strategically to achieve not only the marketing objectives but also the broader organizational objectives. Analyse the 7 elements of the marketing mix and recommended strategies
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
