TICK THE CORRECT ANSWER ( contemporary marketing )

Question 6

The phases of the decision-making process for businesses are:

a)Problem recognition> customer input > supplier selection>commitment> monitoring and review.

b)Problem recognition> product specification> supplier selection>commitment> monitoring and review.

c)Problem recognition> product specification> distributor selection>commitment> monitoring and review.

d)Problem recognition> design approval > supplier selection>commitment> monitoring and review.

Question 7

Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Which of the following best describe cognitive dissonance?

a)The lack of congruence between external and internal searches for product information

b)Complete satisfaction with all aspects of the purchase and the service which supported this

c)Doubts arising because the purchaser questions whether the decision to purchase was right

d)Establishing mental criteria for comparing complex products

Personality characteristics, perception, motives, ability, knowledge and attitudes...

a)operate independently of environmental influences

b)can be measured accurately by marketers

c)are psychological forces that may influence consumer behaviour

d)are external forces that affect consumer behaviour

Question 9

Which of the following represents the three buying situations?

a)Routine problem solving, limited problem solving, extended problem solving

b)Routine problem solving, liable problem solving, extended problem solving

c)Routine problem solving, limited problem solving, experienced problem solving

d)Regular problem solving, limited problem solving, extended problem solving

Question 10

Which of the following best describes limited problem solving?

a)Regular purchases with very short decision process

b)Less frequent purchases with more deliberate decision process

c)Extremely infrequent purchases with long-term commitment

d)Extremely infrequent purchases with little commitment

Question 11

Which of the following best describes extended problem solving?

a)Regular purchases with very short decision process

b)Less frequent purchases with more deliberate decision process

c)Extremely infrequent purchases with long-term commitment

d)Extremely infrequent purchases with little commitment

Which of the following best describes a reference group?

a)Group serving as positive or negative role model for consumers and directly or indirectly influences their consumption behaviour and patterns

b)Group to which consumer currently belongs which directly or indirectly influences their consumption behaviour and patterns

c)Group which the consumer wishes to join which may directly or indirectly influences their consumption behaviour and patterns

d)A segment which the marketer wishes to target

Question 13

Which of the following roles is more likely to be associated with the B2B, rather than B2C, Decision Making Unit?

a)Supplier

b)Gatekeeper

c)Decision maker

d)User

Question 14

What role is a child likely to play in its parents' decision to buy a car?

a)Influencer and decider

b)Decider and buyer

c)Initiator and decider

d)None of these

Question 15

Which of the following is NOT an established Marketing myth:

a)A satisfied customer is not necessarily a loyal customer

b)A strong brand is invincible

c)A big-name brand can sustain a higher price

d)Members of distribution channels do not influence marketing

The business environment refers to the environment in which business activity takes place. Systems have natural and man-made boundaries eg departmental structures. The three generic types of system are technical, informational and social

Name the missing type

a)technical, instructional and social

b)territorial, instructional and social

c)technical, informational and societal

d)technical, informational and social

Question 17

The micro environment needs constant scanning. Any changes need to be identified and assessed to see how they link to external opportunities or threats? Which of the following best describes trends in the micro-environment?

a)Rising customer expectations, Customer empowerment, Channel dominance,

Skills surplus

b)Rising customer expectations, Supplier empowerment, Channel dominance,

Skills shortage

c)Stagnating customer expectations, Customer empowerment, Channel dominance, Skills shortage

d)Rising customer expectations, Customer empowerment, Channel dominance Skills shortage

Question 18

Which of the following best represents the purchase situations for businesses

a)Routine refusal, modified rebuy, new task

b)Routine rebuy, modified refusal, new task

c)Routine rebuy, modified rebuy, new task

c)Routine rebuy, repeat rebuy, new task

Baines, Fill & Page (2011) identify Porter's 5 Forces as:

a)Threat of new entrants > Distributer Power>Substitute Power> Buyer Power >Rivalry amongst competitors

b)Threat of new entrants > Supplier Power>Substitute Power> Buyer Power >Rivalry amongst intermediaries

c)Threat of new entrants > Supplier Power>Substitute Power> Brand Power >Rivalry amongst competitors

d)Threat of new entrants > Supplier Power>Substitute Power> Buyer Power >Rivalry amongst competitors

Question 20

Kotler & Keller (2006) argue that the characteristics of an effective marketing audit are best described as

a)Comprehensive, Systematic, Independent, Undertaken when deemed necessary

b)Comprehensive, Systematic, Internally run, Periodic

c)Comprehensive, Selective, Independent, Periodic

d)Comprehensive, Systematic, Independent, Periodic

Question 21

Beamish & Ashford (2007) identify the "5 M" tool as being useful for internal audits. The components most often used are

a)Men>Money>Materials>Machines > Markets> Minutes.

b)Men>Money>Macro factors> Machines > Markets> Minutes.

c)Men>Mobility>Materials>Machines > Markets> Minutes.

d)Men>Money>Materials>Mobility > Markets> Minutes.

Question 22

Information systems feature a combination of 5 key elements, which of the following best describes the elements

a)Process, Hardware, Software, Data, Telecommunications networks

b)People, Hardware, Software, Data, Telecommunications networks

c)People, Hardware, Software, Knowledge, Telecommunications networks

d)People, Hardware, Software, Decision making, Telecommunications networks

Which of these is NOT an advantage of selling direct to the customer?

a)Record keeping can be more efficient

b)Less risk for the manufacturer

c)Closer communication between customer and manufacturer

d)The manufacturer has a greater element of control over the sales process

Question 24

The iPhone 11 Pro Max has a 6.5-inch screen, a triple camera system and is powered by an A13 bionic chip. Where would this sit in the anatomy of the product?

a)Core product

b)Actual product

c)Augmented product

d)Future product

Question 25

Data is at the root of all good Information Systems. As value is added the data becomes increasingly valuable. The order of the flow is ...

a)Data, Information, Wisdom, Knowledge

b)Information, Data, Knowledge, Wisdom

c)Data, Knowledge, Information, Wisdom

d)Data, Information, Knowledge, Wisdom