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Tiffany & Company is a luxury jeweler and specialty retailer that sells timepieces, sterling sil- verware, china, crystal, fragrances, and accessories through its retail stores

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Tiffany & Company is a luxury jeweler and specialty retailer that sells timepieces, sterling sil- verware, china, crystal, fragrances, and accessories through its retail stores worldwide. Signet Jewelers Ltd. operates a number of well-known retail stores (Belden Jewelers and Kay Jewelers, among them) that sell moderately priced jewelry and other items. Selected financial informa- tion about each company for the year ended January 31, 2018, follows: ($ in millions) Tiffany & Co. Signet Jewelers Sales $4,169.8 $6,253.0 Net income $370.1 $519.3 Return on assets (ROA) 7.6% 9.0% Profit margin 9.6% 8.9% Asset turnover 0.79 1.01 Source: Computed from amounts in the Tiffany & Company and Signet Jewelers Form 10-Ks for the years ended January 31, 2018, and February 3, 2018, respectively. 2. The asset turnover at Signet Jewelers is higher than that at Tiffany & Company. What is it about each company's strategy and positioning that might explain the asset turnover difference

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