Tiffany is not only seeing increased competition on a global scale but also with online sales growing with companies like BlueNile.com and others. Yet retail sales stills tend to be the strongest sales generator for Tiffany because of its customer service and exclusive lines. 1) Based on your experience and research what would you recommend Tiffany focus on for 2021 using an omnichannel approach? 2) Although the Tiffany in-store experience is formal/professional some retailing consultants are recommending Tiffany shifts to an experience retailing model, because of the changing desires of consumers who have gone more casual. What are your recommendations? Should they keep what has worked for almost 100 years or should they shift?