Tiger Tenniswear is one of the best$-$known brands of tennis apparel on the market, and sponsors a number of very high profile international tennis stars. Recent marketing surveys by the ATP suggest that it is one of the most globally$-$recognized tennis brands. However, Tiger Tenniswear currently only produces and sells its products in the United States the UK$.$ The company would like begin expanding into continental Europe, but part of its competitive advantage is keeping production close to its retail markets. Currently, Tiger Tenniswear is in discussions with a French company, Le Coq Sportif, that acquires fabrics and manufactures apparel. If the discussions come to fruition, Le Coq Sportif will acquire the rights to manufacture and distribute apparel with the Tiger logo in the French, German, and Spanish markets it currently serves.

Based on this information, which internationalization tactic is Tiger Tenniswear discussing with Le Coq Sportif?