Tilapia Ltd decided to do more adverts in the various social media platforms, on television and print media in order to boost its sales. It also employed more sales agents to distribute its products. Koobi Ltd in a bid to increase its market share decided to go in for a loan to expand its operation. It also reduced its Selling Price and extended its credit period to attract more customers. Sales of GH800,000 and GH700,000 were recorded by Tilapia Ltd and Koobi Ltd respectively for the year 2018. The following financial reports were prepared for the year ended 31st December 2019. Statement of Profit or Loss for the year ended 31st December 2019 Tilapia Ltd Koobi Ltd GH GHC Sales 1,200,000 1,250,000 Cost of sales 400,000 650,000 Gross profit 800,000 600,000 Administrative Expenses 85,000 150,000 Selling & Distribution Expenses 250,000 125,000 Interest Expenses 20,000 100,000 Profit before tax 445,000 225,000 Taxation 111,250 56,250 Net profit after tax 333,750 168,750 Statement of Financial Position as at 31st December 2019 Tilapia Ltd Koobi Ltd Non-Current Assets GH GHC Property, Plant and Equipment 500,000 1,800,000 400,000 900,000 100,000 1,900,000 Investment Total Non-Current Assets Current Assets Inventory Trade Receivables 91 days treasury bills Bank Total Current Assets Total Assets 80,000 85,000 115,000 100,000 380,000 1,280,000 200,000 300,000 100,000 250,000 850,000 2,750,000 EQUITY & LIABILITIES Equity Stated Capital Income Surplus Total Equity 500,000 333,750 833,750 500,000 168,750 668,750 Non-Current Liabilities 10% Loan note 200,000 1,000,000 Current Liabilities Trade Payables Accrued expenses Tax Payable Total Current liabilities Total Liabilities Total Equity and Liabilities 70,000 65,000 111,250 246,250 446,250 1,280,000 680,000 345,000 56,250 1,081,250 2,081,250 2,750,000 Required: With the aid of common size financial statements, analyze the performance of Tilapia Ltd and Koobi Ltd for the year Ended 31st December 2019 commenting on the effective of their market strategies. Tilapia Ltd decided to do more adverts in the various social media platforms, on television and print media in order to boost its sales. It also employed more sales agents to distribute its products. Koobi Ltd in a bid to increase its market share decided to go in for a loan to expand its operation. It also reduced its Selling Price and extended its credit period to attract more customers. Sales of GH800,000 and GH700,000 were recorded by Tilapia Ltd and Koobi Ltd respectively for the year 2018. The following financial reports were prepared for the year ended 31st December 2019. Statement of Profit or Loss for the year ended 31st December 2019 Tilapia Ltd Koobi Ltd GH GHC Sales 1,200,000 1,250,000 Cost of sales 400,000 650,000 Gross profit 800,000 600,000 Administrative Expenses 85,000 150,000 Selling & Distribution Expenses 250,000 125,000 Interest Expenses 20,000 100,000 Profit before tax 445,000 225,000 Taxation 111,250 56,250 Net profit after tax 333,750 168,750 Statement of Financial Position as at 31st December 2019 Tilapia Ltd Koobi Ltd Non-Current Assets GH GHC Property, Plant and Equipment 500,000 1,800,000 400,000 900,000 100,000 1,900,000 Investment Total Non-Current Assets Current Assets Inventory Trade Receivables 91 days treasury bills Bank Total Current Assets Total Assets 80,000 85,000 115,000 100,000 380,000 1,280,000 200,000 300,000 100,000 250,000 850,000 2,750,000 EQUITY & LIABILITIES Equity Stated Capital Income Surplus Total Equity 500,000 333,750 833,750 500,000 168,750 668,750 Non-Current Liabilities 10% Loan note 200,000 1,000,000 Current Liabilities Trade Payables Accrued expenses Tax Payable Total Current liabilities Total Liabilities Total Equity and Liabilities 70,000 65,000 111,250 246,250 446,250 1,280,000 680,000 345,000 56,250 1,081,250 2,081,250 2,750,000 Required: With the aid of common size financial statements, analyze the performance of Tilapia Ltd and Koobi Ltd for the year Ended 31st December 2019 commenting on the effective of their market strategies