Question
Till a few years ago, the ready-made clothes market in India was limited to a few companies offering men's shirts and trousers in a few
Till a few years ago, the ready-made clothes market in India was limited to a few companies offering men's shirts and trousers in a few instances. But today, Raymonds, Van Heusen, Arrow and many other big companies have launched entire ranges of ready to wear garments for men.Can you identify some key variables of individual determinants and external environment responsible for this change?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
