Tim Horton's Company Profile

1. Identify trends in the industry - cite market data

Tim Horton's Positioning & Competitive Analysis

1. Develop a SWOT analysis (strength, weakness, opportunity, threat) of the company in comparison to the three competitors(McDonalds, Starbucks, and Dunkin' Donuts) - table format with bullets is acceptable
2. Develop positioning statement, as a result from your findings of the SWOT analysis against the competitors and how it impacts this business