Tim Horton's One of the main purposes of minimum wage legislation is to protect non-unionized workers in jobs requiring minimum skill levels. A minimum wage creates a "floor" above which employees, or their unions may negotiate with management for higher pay rates. On January 1, 2018, the minimum wage in Ontario increased to $14 per hour. In early 2018, protests occurred at various Tim Horton's locations in Ontario over action by franchise owners to deal with rising labour costs. Union officials noted employee accounts of losing paid breaks and having to pay for their own uniforms after the new minimum wage went into effect. Protests against the actions taken by Tim Horton's and its franchisees were held in over 20 Ontario communities with the support of the Ontario Public Service Employees Union, and labour councils. Similar protests occurred in other provinces as well. AS an HR leader at Tim Horton's head office, what would be your advice to senior management to handle this situation in a manner that may avoid employees wanting to join a union?