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Tim Hortons wants to reach more of its current target market and increase the consumption of the current range of hot beverages by launching a

Tim Hortons wants to reach more of its current target market and increase the consumption of the current range of hot beverages by launching a loyalty program.Which growth strategy are they utilizing?

1 .

Product development

2 .

Market development

3 .

Market penetration

4 .

Public relations

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