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Tim Hortons's Positioning & Competitive Analysis Draw a positioning map that would be critical to this specific industry; explain why you chose those attributes to

Tim Hortons's Positioning & Competitive Analysis

  1. Draw a positioning map that would be critical to this specific industry; explain why you chose those attributes to compare
  2. Develop a SWOT analysis (strength, weakness, opportunity, threat) of Tim Hortons in comparison to Burger King (table format with bullets)
  3. Identify trends in the industry - cite market data

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