Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist,

laptop bags and facemasks. The company's Web site (Timbuk2.com

(Timbuk2.com) ) allows

customers to design their own size, color, and fabric bags and face masks with

specific features and accessories;

ccessories; then the company sews the bags and face masks

to the customers' specifications.

a. Visit the company's Web site and custom design a bag. Compare the

quoted price with a bag of similar quality and features at a local store

(Provide the detail of loc

local

al store you visited). Explain whether you think

the Timbuk2 bag is a good value.

b. Why would Timbuk2 be able to produce custom

custom-made

made messenger bags for

almost the same cost as mass-produced

mass

ones?

c. Would you expect the quality of the custom-produced

custom produced messenger bags

ba to

be higher or lower than the mass

mass-produced

produced ones? Discuss the rationale for

your answer.

d. Why would the custom

custom-made

made messenger bags show a high profit margin?