Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist, laptop bags and face masks. The company's web site (Timbuk2.com ) allows customers to design their own size, colour ,and fabric bags and face masks to the customers' specification

a ) visit the company's Web site and custom-design a beg.

Compare the quoted price with a beg of similar quality and features at a local

store. Explain whether you think the timbuk2 bag is a good value.

b) why would timbuk2 be able to produce custom-made messenger

bags for almost the same cost as mass-produced ones ?

c) would you expect the quality of the custom-produced messenger

bags to be higher or lower than the mass-produce ones ? Discuss the rationale

for your answer.

d) why would the custom-made messenger bags show a high profit

margin?