Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist, laptop bags and face masks. The company,s web site ( Timbuk2.com) allows customers to design their own size, color and fabric bags and face masks to the customers specifications.

a. Visit the company's website and custom-design a bag. Compare the quoted price with a bag of similar quality and features at a local store. Explain whether you think the Timbuk2 bag is a good value ?

b. Why would Timbuk2 be able to produce custom-made messenger bags for almost the same cost as mass-produced ones ?

c. Would you expect the quality of the custom-produced ones? Discuss the rationale for your answer.

d. Why would the custom-made messenger bags show a high profit margin ?