Time to use all your market research expertise. I have already made optimal CHANNEL and ADVERTISING choices for your target market, so no need to worry about those requirements. Be aware that there is one COMPETITOR that is targeting the same LUXURY TRENDFOLLOWER segment that you are, so you are not alone. You will need to be especially careful when making choices in the BACKPACK and PRICING areas.

Remember, we have two goals. The first is to have a FEATURE DESIRABILITY of at least $90\%.$ This means that the features of your backpack must align very closely with the PREFERENCES of the LUXURY TRENDFOLLOWER segment. Second, you must generate a MARKET SHARE of at least $85\%.$ You have one competitor who has targeted the same market you have. Attaining your FEATURE DESIRABILITY goal will help, but setting a correct PRICE will be most important in winning MARKET SHARE against your main COMPETITION.

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Click on the BACKPACK tab and add any options that you believe will align with the needs of the LUXURY TRENDFOLLOWER segment. You FMNPske any selection in