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Question 12 1 pts A company's marketing strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product. O True O False Question 13 1 pts The degree of supply chain responsiveness is consistent with the implied demand uncertainty. O True False Question 14 1 pts A company's supply chain strategy o defines the set of customer needs that it seeks to satisfy through its products and services. specifies the portfolio of new products that it will try to develop. specifies how the market will be segmented and how the product will be positioned, priced, and promoted. o determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs. Question 15 1 pts Which of the following customer needs will cause implied uncertainty of demand to increase? Product margin Lead time increases o High product variety Average forced season end markdown o none of the above