Times New... BIU ab Home Insert Q Paste AutoSave OFF Draw Design Layout References preeva assgn - Compatibility Mode Mailings Review View Tell me Share Comments 12 v A A Aa |AaBbCcDdE |AaBbCcDdE x A V A Normal No Spacing AaBbCcDdE | AaBbCcDdEe Heading 1 AaBbCcDdE AaBb Heading 2 Heading 3 Title Styles Pane Dictate Editor 2 3 4 5 6 7 8 9 11 12 13 16 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 42 43 44 45 47 Introduction Preeva Foundation encourages students in South Africa who are facing challenges to get tertiary education due to inequality, violence and poverty. It is really surprising to know that 90% of students in South Africa never go to University and majority of them who go to schools or universities to obtain good education, they are first in their entire family history who have chosen this option. Here, by providing reliable sources of education, Preeva Foundation gives equal opportunity to every young one in South Africa to uplift their communities. As everybody aware about this fact that the education system of South Africa is failing due to some flaws like poor work ethics, lack of teachers' support and performance and lack of parental and community support, therefore, foundation like Preeva is a big hope to cope up with this kind of social issues. This organization offers its services with guaranteed quality and affordability. Besides this, its proficient tutors who have up to date academic knowledge and latest information are available to teach its students. So, it would be right to say that education system of Preeva is updated. This foundation was established in 2017 as a non-profit organization to provide free and high quality tutoring services at their schools. The vision of this organization was to build South Africa a nation where every student can have equal chance of obtaining education without any discrimination at the base of background, race and color. As per the Preeva Foundation, only 10% of students who join school are advanced to high learning. That is why, the mission of Preeva is to increase this percentage up to 90% to provide advanced learning to underprivileged students who are qualified for university after completing their school. Problem Statement To run this type of significant education program successfully for the well-being of the society, Non-profit organization like Preeva Foundation requires good financial support from sponsors in the form of donations. This would be helpful for the organization to enhance its education program and to approach several new students towards it. However, it is challenging and requires good marketing strategies to approach new sponsors and to raise funds for Preeva Foundation. Hence, through this report, we will recommend some effective promotional or fundraising strategies to Preeva to achieve its objectives. Alternatives with pros and cons As per the aforementioned problem statement, to obtain more sponsors to raise Preeva's donations, the first and foremost solution is the Corporate Sponsorship. It is an efficacious way to diversify the income sources of a non-profit organization and to protect it in uncertain economic conditions. Moreover, corporate sponsorship is a reliable source of finance when financial supporters of a Non-Profit organization withdraw its support. So, the key question here is how it can be achieved. Corporate Sponsorship is a mutually beneficial relationship and an agreement between a profit and non-profit organization where monetary donations are provided to the non-profit enterprises. Different types of support such as charitable cause for educational institutions, career development for students and donating food items for barbecue fundraiser of non- profit organizations are provided by business organizations under corporate sponsorship. It is essential to discuss here key benefits of corporate sponsorship that would encourage Preeva Foundation to go for this recommended solution. Pros First of all, improve networking or building relationships with corporate sponsors and other fundraisers to approach them to obtain donations is the one of the main benefits of corporate sponsorship. As much as network of Preeva will get strong, more people will come forward to sponsor its education program. Furthermore, as we know that big business organizations are highly connected through social media with each other, its national and international clients and customers, hence, corporate sponsorship of Preeya Foundation with these well-established for-profit corporations will create a sense of trust to other financial supporters for raising funds for this foundation. It actually works as a sense of encouragement for corporate sponsors to donate certain amount for non-profit enterprises. 2620 words English (United States) Focus 100% Home Insert Draw AutoSave OFF Design Layout References preeva assgn - Compatibility Mode Mailings Review View Tell me Share Comments Times New... 12 v A A Aa Paste BIU ab x A A |AaBbCcDdE Normal |AaBbCcDdE AaBbCcDdE | AaBbCcDdEe AaBbCcDdE AaBb No Spacing Heading 1 Heading 2 Heading 3 Title Styles Pane Dictate Editor 3 4 5 6 7 8 9 10 11 12 13 15 16 18 19 20 0, 21, 22, 23, 24, 25, 262 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 49 Cons Although, corporate sponsorship is a good way to increase corporate donations for Preeva Foundation, here are some challenging things to consider. It would be required in corporate sponsorship to maintain a balanced involvement of both for-profit and non-profit organizations. Big donation from a business corporation can sometimes require large involvement. So it is better to interact with corporate sponsor clearly about yours not-for-profit organization's involvement. Otherwise, it may cause conflict late on among both organizations. Corporate Sponsorship Agreement is about marketing of both involved for-profit and non-profit enterprises which means brand visibility of both companies is vital here. If this is absent under this agreement then it will lead to a big conflict among both. Another fundraising strategy for Preeva Foundation is email-marketing. After a research of social media experts, it is the most effective way for non-profits to raise funds, build awareness among individuals, business organizations and other donors about yours non-profit organization and its purpose and retain current donors. In a customized email, Preeva Foundation can write its purpose, its achievements, its appropriate and latest ways to teach students and other characteristics to persuade sponsors. The most amazing thing is that a donation button can be attached in that email, so that donors can make immediate decision to donate. Pros Email-Marketing is almost free for non-profit organizations. As much as emails list increases, email marketing gets more cost-effective. It is an interactive and intuitive method with professionally designed templates and easy to use editors. So, it is easy to create personalized email to highlight important aspects about the non-profit organization. Cons For successful email marketing, it is required to work on reader's attention because as much as number of subscribers will increase the engagement rate will drop. So, Preeva has to work on better and updated content thoroughly and regularly to attract sponsors or donors. 2. One method to increase the funding for the Preeva foundation is by establishing contacts with renowned celebrities and social activists and make them as brand ambassadors for the organisation. TV celebrities and film stars have huge fan following and have the capability to influence people for any social cause. These celebs can promote Preeva foundation on various public platforms like award functions, live concerts, blogging etc. and encourage people to financially help the Preeva foundation in fulfilling its objective of making education affordable, approachable, and understandable for impoverished communities. We should choose different brand ambassadors for different regions depending upon the number of followers they have in that specific region for instance brand ambassador in Canada would be any film star famous in Canada like Ryan Reynolds, Keanu Reeves and for India, it would be like Shahrukh Khan, Amitabh Bachchan etc. using this approach, we should recruit brand ambassadors from every region and take this organisation to the global level. Also, to enhance our global outreach, education programs should not be limited to African countries only. We should extend this organisation to other third world countries like Afghanistan, Vietnam, Iraq, Sri Lanka etc as well where education level are not at par with the international standards. Using this approach will help Preeva to become a global organisation and education affordability to become a global issue. Pros This approach will be very effective to enhance the fundraising capabilities of organisation as large number of people will get to know about The Preeva foundation and its efforts to increase education of underprivileged children. Brand ambassadors will provide a platform to the armonication to deliver ite vnice to every corner of the alche 2620 words English (United States) Focus + 100% Home Insert Draw AutoSave OFF Design Layout References preeva assgn - Compatibility Mode Mailings Review View Tell me Share Comments Q Times New... 12 v A A Aa |AaBbCcDdE |AaBbCcDdE AaBbCcDdE | AaBbCcDdEe Paste BIU ab x | A V A Normal No Spacing Heading 1 AaBbCcDdE AaBb Heading 2 Heading 3 Title Styles Pane Dictate Editor 3 4 5 6 7 8 9 10 11 12 13 15 16 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 39 40 42 43 44 45 46 47 49 Pros This approach will be very effective to enhance the fundraising capabilities of organisation as large number of people will get to know about The Preeva foundation and its efforts to increase education of underprivileged children. Brand ambassadors will provide a platform to the organisation to deliver its voice to every corner of the globe. It will help to humanize the organisation by displaying a familiar face in every region talking about the education and convincing them to fund for this benevolent cause. Cons There is always rivalries and ideological differences among different celebrities and having different fan base. These conflicts have the potential to interfere with the Preeva's objectives and their own individual goals. Celebrities commit mistakes and gets involved in controversies, their mistakes also affects the companies they are associated with. Any mistake or misconduct by brand ambassador will stop funding from the people who felt annoyed by their actions 3.Another method to increase the global outreach of Preeva Foundation from Africa to entire world is by using Social Media Marketing Techniques. This marketing technique is widely used by multinational companies to expand their footprints in the new markets and it is becoming highly successful these days. Social media Platforms like Facebook, Instagram, Twitter, Snapchat, Tik-tok etc are extremely popular among youth. According to surveys conducted, more than half of the world uses social media and users are growing significantly both in the developed and developing economies. Preeva Foundation can take advantage of this technique and encourage people from worldwide to provide financial aid for supporting the education of financially deprived children and help the organization for fulfilling this humanitarian cause. Paid advertisements on Facebook can be used and whenever users view any video on it, the advertisements pop up automatically before the commencement of video. Most of these advertisements are unskippable so user has to watch it unpremeditatedly. So, we have to prepare short but heartwarming video advertisement that can deeply impact the viewers and make understand the pain and agony of children who don't get much needed education for becoming the useful member of this society. Professional advertisement maker must be hired for this purpose who can correctly portray the message of Preeva foundation. Apart from this, Preeva should also convince all the members and users of the foundation to share its social media pages with all their friends and family members. They should also create an online event on different social media platforms and invite people to attend it. In this event, existing students can post videos about how teachers of preeva foundation have helped them in understanding the difficult concepts and can share their success stories. An online donation campaign should also be organized using which people can donate money to the foundation just by clicking on the link provided to them. Brand ambassadors chosen by the foundation should also promote it in their movies and shows by wearing specially designed shirts and caps having Preeva named on them. Pros As majority of the world population use social media platforms, it will be useful in reaching out to large audiences. It helps the founders of the Preeva to connect directly with the people and deliver their message without any ambiguity. It is cost efficient and less time consuming marketing technique than any other traditional method that usually involves lot of money and manpower. Any video posted on social media reaches to the audience in no time. Cons As social media is fast and real time based, it is easy to harm the image of any organization. Negative comments and images posted by people on social media pages of organization affects its image and authenticity. It is also easy to create duplicate profile of the organization and 2620 words English (United States) Focus 100% Home Insert AutoSave OFF Draw Design Layout References preeva assgn - Compatibility Mode Mailings Review View Tell me Share Comments Times New... 12 v A A Aa |AaBbCcDdE |AaBbCcDdE AaBbCcDdE | AaBbCcDdEe AaBbCcDdE AaBb Paste BIU ab x | A V A Normal No Spacing Heading 1 Heading 2 Heading 3 Title Styles Pane Dictate Editor 3 5 6 7 8 9 10 11 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 3 37 38 39 40 42 43 44 45 46 47 49 Cons As social media is fast and real time based, it is easy to harm the image of any organization. Negative comments and images posted by people on social media pages of organization affects its image and authenticity. It is also easy to create duplicate profile of the organization and ask money from people using its name. though there are cyber security laws and regulation for its prevention but many financial frauds occurs in similar manner. Recommendation/Implementation plan The Learning App On Preeva app make a link of "share your work" where students can share their assignments or ask for help from tutors for corrections. The education learning app should run on a freemium model. Through 12-20-minute digital animation videos, the app should explain academic subjects and concepts, allowing students to learn at their own pace. The company should launch its app in regional languages and should plan to launch an international version for English-speaking tutors and students in other countries who want to contribute for such a cause. Tutors who seek such platforms will be able to utilise the app for posting their lectures and notes. Students will perceive this for online test and exam preparation tool, ultimately help to get admissions to university. In an attempt to expand into the overseas market, where PREEVA expects to earn US$30 million a year, the company should launch a program called "Education for All" for kids from marginalized groups. It should propose programs in which the company collects old or unused smart devices for refurbishment and then loads them up with learning content for free and distributes them to children who do not have internet access as one of the initiatives launched under Education for All. Relationship building with students and their families In order to create a positive learning environment, establishing positive relationships is crucial. This fosters mutual respect and trust between you and your students and their families, A major issue that affects many in poverty is instability in their living situations. Being a reliable source of consistency helps make your students feel at ease. Create Infographics A good infographic can serve as a great way to connect with your audience and can serve as a valuable asset to your business on your website, blog, or Pinterest. It's worth considering other options like Easel.ly, Piktochart, or Infogr.am for producing them yourself. If you'd like to hire designer, you might check Upwork or DesignCrowd for designers, if you want to outsource. Host a Webinar You can take advantage of webinars by hosting them with your own staff, but you can take advantage even more by hosting them with complementary companies. Webinars become valuable assets that will drive customers to your website for years to come. Ir establish you as an expert in your field, which will benefit you position yourself in an increasingly competitive educational services industry. Explore Different Options 2620 words * English (United States) Focus 100% Times New... BIU ab Home Insert Q Paste AutoSave OFF Draw Design Layout References preeva assgn - Compatibility Mode Mailings Review View Tell me Share Comments 12 v A A Aa x A T A |AaBbCcDdE Normal |AaBbCcDdE AaBbCcDdE | AaBbCcDdEe AaBbCcDdE AaBb No Spacing Heading 1 Heading 2 Heading 3 Title Styles Dictate Editor Pane 2 3 4 5 6 7 8 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 42 43 44 45 47 49 Host a Webinar You can take advantage of webinars by hosting them with your own staff, but you can take advantage even more by hosting them with complementary companies. Webinars become valuable assets that will drive customers to your website for years to come. In addition, webinars establish you as an expert in your field, which will benefit you position yourself in an increasingly competitive educational services industry. Explore Different Options In developing mobile apps, app authors need to keep in mind that different social media platforms attract different audiences and facilitate varying levels of interaction with users. Picture-focused sites like Pinterest and Instagram are great for sharing screenshots and appealing marketing visuals; Facebook, on the other hand, facilitates more active interactions; and Twitter, for providing concise updates and promo codes, cannot be ignored. For instance, The infographic created by SumAll can help you determine the best times to post on different channels and reach as many people as possible After The Launch The launch of an educational app is not the end of its marketing. For effective marketing, it is important to rethink and adjust the marketing strategy once the initial hype subsides. Pay-per-click advertising is an effective way to reach new clients. Even following these steps won't guarantee overnight success. However, they can give you a better perspective on app marketing than just posting the app to the app store and hoping it succeeds. Social Bookmarking Using social bookmarking sites like Reddit to promote your business is an excellent way to reach out to potential clients who may be searching for services similar to what you provide. When selecting the best bookmarking platform for your business, it is best to try a couple of them before making a final decision. This is because each platform has unique features like the ability to share other people's links and the requirement to accept content from their members or moderated by them. Online directories can help you rank your tutoring business higher in search results, as other websites promoting it will make it appear more credible and authoritative. Many online directories allow free membership, so there's no reason to not submit your business for consideration. Bonus Tip: Engage your audience and demonstrate your skills using quizzes. People looking for tutors who match their needs can also locate you using quizzes based on quiz type or location! Implementation Budget 2620 words * English (United States) Focus 100%