Timworks in advertising, and he was put in charge of creating an ad fora new line of men's athletic wear. When he presented his advertisementpitchto the rest of his department, he was pleased to see that his boss approved of his idea. However, Tim also received feedback fromsomeof his female colleaguesafter the meetingthat thepitchwas borderline offensive and derogatory toward women. Tim does not know whether he should move forward with the advertisement.

Should he keep his pitch the same to maintain his boss's approval, or should he listen to his colleagues and go back to the drawing board?(Ethical principles involved:trust,fairness,respect)