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Tingle Inc. is an American food processing company. The company manufactures processed mayonnaise, cheese, cheese slices, jams, and white sauce and distributes its products to
Tingle Inc. is an American food processing company. The company manufactures processed mayonnaise, cheese, cheese slices, jams, and white sauce and distributes its products to supermarkets and dealers in England, Norway, and Sweden through container ships. Which of the following approaches is Tingle Inc. using in this scenario? Question 12 options: A) Franchising B) Exporting C) Licensing D) Strategic alliance
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Retailing Management
Authors: Michael Levy, Barton A Weitz
7th Edition
0073381047, 9780073381046
