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tion 16 ot ered It is the place the product occupies in consumers' minds relative to competing products. Also, it is one of the tools

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tion 16 ot ered It is the place the product occupies in consumers' minds relative to competing products. Also, it is one of the tools that marketing use to influence consumer behaviour ed out of ag tion O a Promotion. ob Positioning OC Product O d. Relationship marketing

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