Titan Computer Company manufactures a tablet computer called AllPad.The company sells these tablets through large big box retailers.This tablet computer is less expensive than similar products sold by AllPad's competitors and has 16GB of internal storage compared to 32GB or more as offered by Pear Corporation, the leading competitor.The Titan Computer Company has recently experienced some increased production costs resulting from significant rework, whereas Pear's reputation for quality is unmatched, and the company sells its product at a significantly higher price point than the AllPad.

Titan Computer Company would like to improve quality and decrease costs.Your group has been tasked as a committee to produce a plan to accomplish this by improving processes and training production workers to reduce rework and failed quality inspections.Your committee believes that increasing quality will ultimately increase sales by at least 3% annually.

1. Draw a simple customer preference map for Titan Computer Company and Pear Corporation using the following attributes.

• Price
• Quality
• Storage capacity

1. Draw a strategy map describing the cause and effect relationship among the strategic objectives you would expect to see in Titan Computer Company's balanced scorecard.
2. For each strategic objective, suggest a measure you would recommend in Titan Computer Company's balanced scorecard.