Title: An analysis of a case study organization and recommendations for a

marketing strategy, competitive positioning and marketing mix.

Further information: The Marketing Director of Fitbit has asked you to

prepare a marketing strategy for Fitbit for the next 18 months.

Specifically, you need to prepare and submit a written report on the

following:

a) An analysis of the marketing situation of Fitbit using appropriate

tools.

b) Your proposed marketing strategy, including objectives, strategic

focus, competitive positioning and a marketing mix.

Module Learning Outcomes Assessed:

1. Explain the role that strategic marketing plays in achieving

organizational success

2. Analyse complex internal and external environments in which

organisations function and assess their implications for marketing

decision and activities

3. Formulate actionable marketing strategies and ensuing marketing

plans and marketing mix policies

4. Evaluate the appropriateness of marketing strategies and plans in

specific organizational and environmental.

max 1900 words, need SWOT, Competitor Analysis, Micro and Macro. I am using a RBV strategy which I already identified through VRIO in previous study.