Title: Customer Retention and Measurement of Satisfaction

Total Word -2000

Customer satisfaction is the foundation for any organization to retain its existing customers.

It is therefore necessary for organizations to make sure that all activities tend to the satisfaction of their customers. This will create a path way for customers to see the possibility of integrating their loyalty with the organization, taken into cognizance continued purchasing and repurchasing of the organization's products.

As you are appointed as Customer Relations Manager of the company, Your Managing Director Mr Thomson would like you to draw up an action plan for the following:

a. Development of a Customer Retention Programme

b. What measurement of Satisfaction Means to the business

The learning outcomes that are being assessed in this assignment are:

A. How student has been able to illustrate development of customer retention programme ideas into action.

B. How student is able to apply customer service retention practices with measurement of satisfaction means to the business. Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assignment. Please see the grading rubric at the end of this assignment brief for further details of the criteria against which you will be assessed.