Question
Title: Eli Lilly: The Evista Project Source: https://drive.google.com/file/d/19TxMpWoS0uD1YFS4olkLQ8zZF9aIfASo/view?usp=sharing Directions: Write 4 - 5 sentences for each questions 1. What is a heavyweight project team and
Title: Eli Lilly: The Evista Project
Source: https://drive.google.com/file/d/19TxMpWoS0uD1YFS4olkLQ8zZF9aIfASo/view?usp=sharing
Directions: Write 4 - 5 sentences for each questions
1. What is a "heavyweight project team" and how does it differ from the traditional approach used by Eli Lilly?
2. What is your assessment of the performance of two heavyweight teams described in the case? What factors contributed most to these performance results (choose the factors and the performance metrics that you think are most important)? In the pharmaceutical context, how far back in the development process should heavyweight teams be deployed? Why?
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Strategic Management
Authors: Richard L. Lynch
6th Edition
978-0273750925
