Title: Eli Lilly: The Evista Project

Source: https://drive.google.com/file/d/19TxMpWoS0uD1YFS4olkLQ8zZF9aIfASo/view?usp=sharing

Directions: Write 4 - 5 sentences for each questions

1. What is a "heavyweight project team" and how does it differ from the traditional approach used by Eli Lilly?

2. What is your assessment of the performance of two heavyweight teams described in the case? What factors contributed most to these performance results (choose the factors and the performance metrics that you think are most important)? In the pharmaceutical context, how far back in the development process should heavyweight teams be deployed? Why?