Title: Mrs$.$ Fields$$ Cookies

In the case of Mrs$.$ Fields$$ Cookies, inertia played a role in ensuring that the links

between sales, costs and production does not match. Research shows that if

production is lower than the costs of production, then it is most likely that the sales

will be low hence there will be no profit. That is the case in Mrs$.$ Fields$$ Cookies

case; the organization incurred a lot of funds in revenue costs but realized very little

amounts of goods produced. Eventual when the goods were taken to the market, the

sales margin did not exceed the production and costs, making the company to incur

significant losses. This trend continued for a given period hence the company had to

close down due to incurring huge losses.

Questions:

$1.$ What factors should be considered before establishing the company?

$2.$ What measure should be taken to run the business?

$3.$ What are the important factors to make a profitable business?