Question
Title: The design tricks Amazon uses to get you to buy Link: https://www.youtube.com/watch?v=T_pRsxGplEg Click the link above, watch the video and answer the questions below
Title: The design tricks Amazon uses to get you to buy
Link: https://www.youtube.com/watch?v=T_pRsxGplEg
Click the link above, watch the video and answer the questions below
Question 1:
Name and describe at least three (3) psychological tactics that Amazon uses to persuade consumers to buy products. Provide an example of each.
Question 2:
Explain the role of personalization in eCommerce. What are the benefits and issues associated?
Question 3:
Explain how reviews impact the online buying experience. List two (2) ways Amazon or other online retailers can leverage reviews to help drive sales.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
