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TITLE: The Impact of Product Reviews on the Online Buying Behavior of Students From the given title, make a significance of the study and definition
TITLE: The Impact of Product Reviews on the Online Buying Behavior of Students
From the given title, make a significance of the study and definition of terms
Task 1: How will it benefit to the following? Answer each bullet
Significance of the study
- To online shoppers-
- To students-
- To school administration-
- To researchers-
- To future researchers-
Task 2: Define the following terms operationally or in relation to the study
- Online Buying Behavior -
- Product Reviews-
- Students-
- Online shopping-
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
