[TJX] TJX Companies owns a variety of off-price retail stores including T.J. Maxx, Marshalls, and HomeGoods. T.J. Maxx focuses on fine jewelry and accessories, Marshalls features high-quality apparel for both men and women, and HomeGoods has home fashions. Each retailer has stores located in different areas in order to help them target specific segments consumers depending on the unique needs of the consumers in that segment. TJX Companies' branding strategy is most based on which segmentation criterion? reachability O differential response O profitability O size O' measurability