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Tketici davran 7. Byk lde marka sadakatine dayanan bir rnn ambalajn kademeli olarak deitirmek, her deiiklik kkse baarl olabilir. Bir yl veya daha uzun bir

Tketici davran

7. Byk lde marka sadakatine dayanan bir rnn ambalajn kademeli olarak deitirmek, her deiiklik kkse baarl olabilir. Bir yl veya daha uzun bir sre boyunca, markaya sadk mterileri rahatsz etmeden veya kafalarn kartrmadan paketin grnm tamamen deiebilir. Bu pazarlama stratejisine izin vermeyi unutmaya hangi faktrler katkda bulunur?

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