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tketici davran vaka almas Tat tomurcuklarna m yoksa salkl yaam tarzlarna m hitap ediyor? Yunanistan'daki tketicilere az yal yiyecekler pazarlamak SORULAR 1 lkenizdeki az yal

tketici davran vaka almas

Tat tomurcuklarna m yoksa salkl yaam tarzlarna m hitap ediyor?

Yunanistan'daki tketicilere az yal yiyecekler pazarlamak

SORULAR

1 lkenizdeki az yal gda rnleriyle ilgili pazar verilerini/raporlar arayn. Lezzet ve salkllk arasndaki eliki sizce de geerli mi?

2 Her bir tketici kmesi iin az yal rnler iin 4P'leri (rn, fiyat, yer, promosyon) tanmlayn. lgili promosyon stratejisi drt bileenden hangisine dayanmaldr?

3 Tketicilerin eilimi hakknda yaplan yorumlar, az yal iddiay salkl bir iddia olarak yorumluyor. Bunun lkeniz iin de geerli olduuna inanyor musunuz? Tketicilerin mal ve hizmetlerle ilgili farkl iddialar yanl yorumlama eiliminde olduu dier rn kategorilerinden rnekler aklnza geliyor mu?

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