To be successful in the International marketplace, it is important to apply the generic principles of public relations differently, according to specific characteristics of the international market. Please read the article titled "International Public Relations: An American Perspective" from Khamis and Toth (available below). After reading the article, please answer the following questions:1. What are the nine principles for effective public relations practices?2. Are these generic principles of excellence applicable anywhere?3. What are the five contextual variables to be considered in the application of the nine principles?